| "We just want the photos for ourselves." | Personal use only, or will the business account post them? | Personal use license, non-commercial, unlimited term | Excludes any business, promotional, or paid-media use by a company. |
| "We'll put them on Instagram." | Organic posts only, or will any of it run as paid social? | Social media license, organic only, US, 12 months | Excludes paid or boosted placements, website use, and print. |
| "For the website and socials." | Which territories, and for how long after delivery? | Web and social license, US, 24 months from delivery | Excludes print advertising, out-of-home, packaging, and resale. |
| "We might run an ad later." | Which publications, what circulation, and starting when? | Print advertising license, named titles, US, 12 months | Excludes digital, out-of-home, and any use beyond the named titles. |
| "Maybe a billboard at some point." | Which markets, how many placements, and over what window? | Out-of-home license, named markets, 6 months | Excludes digital and print, and any placement outside the named markets. |
| "It's going on the packaging." | Which SKUs, what production run, and which regions ship it? | Packaging license, named SKUs, US and Canada, 36 months | Excludes advertising of any kind and any SKU not named. |
| "It's for an article, not an ad." | Editorial use in a named publication, or could marketing reuse it later? | Editorial license, named publication, one-time use, print and digital edition | Excludes all advertising, promotional, and social media use by the publisher or the subject. |
| "We don't want competitors using these." | Exclusive against your whole category, or a named list of competitors? | Category exclusivity, named category, US, 12 months | Excludes exclusivity outside the named category and beyond the term. |
| "Can we just buy them outright?" | Full copyright transfer, or unlimited use with you keeping copyright? | Unlimited use license, worldwide, perpetual, photographer retains copyright | A copyright assignment is a different document and is priced separately. |